With a history of sponsoring the Newcastle Eagles basketball team, the independent corporate finance boutique, took the decision to support the Eagles Community Foundation associated with the professional sports club.

Launched in 2006, the Eagles Community Foundation runs various programmes such as ‘Hoops 4 Health’ which engages young people with healthy lifestyles and helps them explore Science, Technology, English and Maths within the game. Alongside this, it operates 12 junior community clubs across the region at which participants are taught how to play as a team and understand the outcomes of both winning and losing.

Phil Williams, co-founder at WilliamsAli said, “As many people know we have proudly sponsored the Newcastle Eagles basketball team in the past and continue to do so, therefore it only felt right to consider the Foundation when we were choosing the inaugural WilliamsAli Charity of the Year”.

According to recent stats more than one million British people regularly play basketball and among those aged 18-34, 14% play every week. This makes it Britain’s joint-second most popular team sport which is evidenced with the Eagles junior club membership standing at 2000 players training weekly.

Abu Ali, co-founder at WilliamsAli said, “The game of basketball is becomingly increasingly popular with the younger generation which makes the work of the Foundation even more relevant. We have witnessed the great things that the Foundation does in our region and already have ideas on how we can fundraise to support their work”.

Sam Blake Chief Executive Officer at Eagles Community Foundation said, “The Foundation relies solely on external funding to deliver all our services so it’s great to see a business like WilliamsAli supporting people within its local area and helping to raise our profile. We are looking forward to working with the team to raise much-needed funds to support the work we do”.